Rising streetwear brand RHUDE is the epitome of youthful sophistication and attitude. Their simple yet provocative designs have made them one of the most coveted men’s labels in LA – worn by some of the biggest names in music, sport, and fashion. For their first collaboration with PUMA, RHUDE takes a new look at rebellion, focusing not on its cause but on its cure. The collection blends modern
streetwear with vintage suiting, accented by details that allude to medical elements like tiled flooring, lab coats, and bright, menthol green accents.