Founded in 2002 by Gildas Loaëc, former manager of French music duo Daft Punk, and Japanese architect Masaya Kuroki in Paris, the label stylistically combines the two main interests of its founders: fashion and music. In addition to exclusive events and the publication of curated tracks by some of the most sought-after talents in the global music business, the label is particularly characterized by its contemporary vision of fashion. Because the design influenced by Paris and Tokyo creates the perfect balance between tradition and modernity, elegance and coolness with its light-hearted aesthetics, which is processed in precise tailoring.