The BILLIONAIRE BOYS CLUB and ICECREAM brands are focused on high-end luxury sportswear. All of the items are produced in very limited quantities, using only the highest quality materials and are manufactured in Japan. The brands are known for their unique style, incorporating bright colors and innovative patterns, influenced by classic design and vintage style. The brands are credited for the introduction of the “all over print” sweatshirts, however they have moved away from that early look, forging ahead to set new trends.
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