Axel arigato was launched in 2014 with a disruptive agenda.
The idea of axel arigato started with the founders, max svärdh and albin johansson, questioning the whole structure of the industry – why and how you make things.
By foregoing seasonal collections, traditional sales channels and engaging with customers directly, axel arigato was launched with one main objective: to embrace the now and always looking for the tomorrow. Cultural references include music, art and architecture, all of which illustrate the kind of world axel arigato wants to project.