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Axel arigato was launched in 2014 with a disruptive agenda.
The idea of axel arigato started with the founders, max svärdh and albin johansson, questioning the whole structure of the industry – why and how you make things.
By foregoing seasonal collections, traditional sales channels and engaging with customers directly, axel arigato was launched with one main objective: to embrace the now and always looking for the tomorrow. Cultural references include music, art and architecture, all of which illustrate the kind of world axel arigato wants to project.
The idea of axel arigato started with the founders, max svärdh and albin johansson, questioning the whole structure of the industry – why and how you make things.
By foregoing seasonal collections, traditional sales channels and engaging with customers directly, axel arigato was launched with one main objective: to embrace the now and always looking for the tomorrow. Cultural references include music, art and architecture, all of which illustrate the kind of world axel arigato wants to project.
